As I was being disappointed by last night’s episode of Last Resort (mostly with the dialogue, which felt kind of simplistic and over-expository to me), a thought began forming in my head, thanks to a conversation I had with a friend earlier in the night.
This friend had told me that he had just read the GQ Oral History about “Cheers”, and how excited he was to learn that the seminal show is on netflix streaming, so that he could finally watch the show.
After I got over my shock that he had never seen Cheers (and telling him that he had to watch the pilot immediately), it reminded me of the problem that we run into these days with television now that we have all this fantastic technology.
Twenty years ago, television didn’t have a ton to compete with. Other than other television. But today television shows have to compete with the entire history of television. Because we can watch Cheers on Netflix. Or Friday Night Lights on Amazon. Or The Wire on DVD. A television show today has to be compelling, broad enough to appeal to as many viewers as possible (while still also attempting somehow to compete in the same cultural marketplace that has given us Breaking Bad or Homeland), and must be something we want to see more than something that we already know is great, something we already know we will enjoy at a certain level.
Nowadays, new television is like the new restaurant that just opened up in your neighborhood. Of course, you want to be adventurous and try it out, but what if it’s too weird? Or too expensive? Or even though you know their organic fare is good for you, you just can’t get around the fact that you don’t enjoy the taste? And how many chances are you going to give them before you return to your favorite place, the restaurant where you already know they’ll grill your steak just the way you like it?
It’s a daunting task. And that’s even before we get into all the other entertainment options we have today, from video games and youtube to you know, actual social interaction with other humans, it can’t be easy to try and find your viewers. Especially when your success depends on finding those mystical people who watch television while pushing buttons on some weird machines telling us what they’re watching.